Red Bank, NJ—As part of an ongoing audience development effort, Two River Theater Company welcomed business owners, community leaders, and current Two River subscribers from Eatontown, Tinton Falls, and Shrewsbury, to a party at the theater on Wednesday, February 9.
Over 130 guests attended a pre‐show party with food and drink by Branches Catering, Inocente Tequila and Triumph Brewing Company, music by George Severini, flowers by Flowerful Events of Shrewsbury and photography by Jenelle Kappe of Tinton Falls. They then attended a performance of A Thousand Clowns, running in Two River’s Joan and Robert Rechnitz Theater.
This party is part of a larger audience development and institutional marketing campaign to increase awareness of the professional Red Bank Theater and to grow its audiences. The theater began this process in November 2009, by identifying communities and towns in the surrounding area that were deemed to have a much greater potential for attendance and arts participation. The initiative launched last May in Colts Neck, followed by Freehold in September, and Eatontown, Shrewsbury, and Tinton Falls this month. In addition to hosting receptions for business and community leaders, there has been an increase in advertising in local publications, greater distribution of materials to the area, partnerships with local businesses, special introductory offers to new patrons, and events at the theater and in the community. On average, 80% of the patrons coming to the theater as a result of this campaign are attending for the very first time.
“The gathering of folks from Eatontown, Shrewsbury, and Tinton Falls was a joy for me‐‐first, to say hello to those whom had I long known, and, second, to meet all those lovely people I had never met before. That’s what we want, of course, new friends, new audience, new minds to dazzle with our work,” said Bob Rechnitz, Founder and Executive Producer of Two River Theater Company.
“We are thrilled to be seeing such a strong response to this campaign,” said Deeksha Gaur, Director of PR & Marketing. “Two River Theater is a true gem in Monmouth County and we want everyone to know about us. This initiative has really got people talking about the theater in the most wonderful ways and we are having a wonderful experience meeting our new patrons from these communities.”
Under this initiative Two River Theater will be focusing efforts on the Long Branch/West Long Branch area this coming spring. If you or your company would like to reach business and community leaders in this area, consider becoming a sponsor of this campaign. For more information, contact Courtney Perez at firstname.lastname@example.org or at 732.345.1400 x.1810.
TWO RIVER THEATER COMPANY, under the new artistic leadership of John Dias, is dedicated to producing great classics from the American and world stage, creating new plays and musicals for the American theater, and serving its diverse and multigenerational community through unique partnerships and education programs. Founded in 1994 by Joan and Dr. Robert M. Rechnitz, Two River Theater is a member of the League of Resident Theaters (LORT), Theatre Communications Group (TCG), the New Jersey Theatre Alliance and ArtPride New Jersey.