It’s my favorite time of year! It’s not because the football playoffs are in full swing or because it’s skiing season. It is my favorite time of year because Pantone announces the color of the year. Pantone is the company that developed the color standardization system so that different manufactures all over the world can refer to the same color reference (The Pantone PMS Color Guide). Their system has identified over 2,000 different colors.
Pantone hosts a highly secretive meeting that consists of various countries color standards groups usually is some undisclosed European capital city. They are sequestered for a couple days of discussions and presentations until the undisputed king of color is chosen. There’s no white smoke, but they publish their results in the Pantone View which fashion, floral, and interior designers can purchase for $750. The guide contains information on color trends that will help guide consumer-oriented product development efforts.
This year’s winner is Marsala (pantone 18-1438). Pantone describes it as “a naturally robust and earthy wine red, marsala enriches our minds, bodies and souls”. It is interesting that Pantone applies emotional qualities to their colors making them more relatable with personal and even spiritual needs, rather than just a color. Leatrice Eiseman, Executive Director, Pantone Color Institute adds “Marsala is a subtly seductive shade, one that draws us in to its embracing warmth.” Not sure about you but a “seductive warm embrace” captured my attention! Sex sells. That’s why we, as event designers, are so interested in their announcement because it gives us insight into what excites our consumers.
Marsala has a deep richness to it, similar to what the bass does musically, this color sets the foundation for the rest of the design. I can envision marsala accented with the ever popular blushes of pinks, peaches, and creams. Start familiarizing yourself with marsala because it’s about to become your favorite color, (at least for the next 365 days)!